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Social Marketing Strategy for low SES Communities (NCSEHE)

This report outlines the findings of a project ‘Social Marketing Strategy for low SES Communities Research and Strategy Phase’ which was commissioned and funded as part of the Australian Government Department of Education and Training’s National Priorities Pool 2014 round. The objective of the project was to ‘research and design an appropriate, cost effective national social marketing campaign targeted at low socio-economic status (SES) students and communities that will assist universities to increase awareness of, and raise aspiration to, higher education.